How we built our webinar engine in HubSpot and engaged 1,885 leads

How we turned webinars into a lead generation engine in HubSpot (with 1,885 leads to show for it).

1,885 leads. A lot of webinars. Here's what we've learned. Webinars can be a powerful lead generation channel. Or, they can be a lot of effort for very little return. We'll share the HubSpot thinking, practical examples and honest lessons from our own webinar programme, so you can build yours with more confidence and less guesswork.

Join us on Wednesday, 8 July 2026

Option one: 🇬🇧 9:30 am BST

Option two: 🇬🇧 5 pm BST / 🇺🇸 12 pm EDT / 9 am PDT

In this webinar, you'll learn about:

  • How to use HubSpot to run a repeatable, scalable webinar programme.
  • The approaches that helped us turn webinar registrations into leads.
  • What to think about when choosing topics, formats and follow-up sequences.
  • The lessons we'd apply from day one if we were starting our webinar engine today.
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.