The HubSpot Geek on taxonomies and naming conventions

HubSpot naming conventions

Most HubSpot portals we see are a mess. The cause is rarely the software. It's the names. We've seen hundreds of HubSpot portals and built a 200-check audit tool to diagnose them. Missing naming conventions come up again and again.

Join us on Wednesday, 25 November 2026

Option one: 🇬🇧 10 am GMT

In this webinar, you'll learn about:

  • Understand naming conventions and how they work in HubSpot
  • How to craft one that works for you
  • Ways to get it adopted
  • Tidying up what’s already there
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.