The amuse-bouche: how to craft a hero banner that makes people hungry for more

How to design a high impact hero banner

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Your hero banner is probably the most debated line on your website. And debate tends to produce a menu.

Every product, every audience, every ambition, squeezed into one sentence so nobody in the meeting feels left out.

A good restaurant does the opposite. Before the first course, it sends out an amuse-bouche: one bite nobody ordered, which tells you everything about the kitchen. Visitors judge the look of a web page in about 50 milliseconds and decide within seconds whether to stay. Your hero banner doesn't need to say everything. It needs to say one thing with enough confidence that they want the rest.

In this webinar, you'll learn about:

  • Why are homepage banners so important
  • What a successful homepage banner needs to communicate and to whom
  • Why most B2B tech company hero banners fail
  • How to design a stand-out hero banner?
  • Use creative ideation exercises to come up with a memorable line for your homepage banner
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Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Ioana Negulescu, Head of Creative Innovation at Articulate Marketing.

Over 10 years at Articulate, Ioana built the agency's design and development practice from the ground up, making it a core part of what the agency delivers today.

She works at the intersection of brand and experience design, bringing analytical rigour to creative problems and lateral thinking to strategic ones.