What The Greatest Chefs Teach Us About Building Successful Websites

The best kitchens carefully curate customer experience. So should your website.

The best restaurants don’t try to please everyone. Neither should your website. Join us to see how the world's top chefs use experience design and behavioural psychology to create experiences customers remember. We'll show you how to apply that thinking to your website, so it says what you do clearly, guides visitors with ease and gives them a good reason to come back.

Join us on Wednesday, 26 August 2026

Option one: 🇬🇧 10 am BST

In this webinar, you'll learn about:

  • Why standing out beats fitting in, and how to find your website’s equivalent of a signature dish.
  • How a tightly curated site beats a menu of 20 pages nobody reads.
  • How to turn strategy into design decisions, so your redesign starts with a clear brief, not just a mood board.
  • How to build in the ‘wow’ moment, from copy to calls to action, so people remember your brand once they’ve left the site.
Ioana smiling at camera
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Ioana Negulescu, Head of Creative Innovation at Articulate Marketing.

Over 10 years at Articulate, Ioana has  built the agency's design and development practice from the ground up, making it a core part of what the agency delivers today.

She works at the intersection of brand and experience design, bringing analytical rigour to creative problems and lateral thinking to strategic ones.