How AI-Ready is Your Marketing Team? The Five Tiers of AI Fluency

The AI-ready team knows when to close the laptop.

Every AI maturity model ends at ‘automate everything’. They're all pointing at the wrong summit.

The most AI-ready marketing teams aren't the ones automating the most. They're the ones who know exactly when to close the laptop and think. In 30 minutes we'll show you the five tiers of AI fluency, where your team really sits, and why the top of the ladder looks nothing like what you've been sold.

Join us on Wednesday, 16 September 2026

Option one: 🇬🇧 10 am BST

Option two: 🇬🇧 5 pm BST / 🇺🇸 12 pm EDT / 9 am PDT

In this webinar, you'll learn about:

  • Why every AI maturity model you've seen ends in the wrong place, and what actually sits at the top
  • The five tiers of AI fluency, and how to place your own team on them in about ten seconds
  • Why writing a good prompt is a creative act, not a technical skill you can train in an afternoon
  • Why your best individual AI user is a party trick, and consistency across the team is the real asset
  • Which parts of marketing AI still can't touch, and why that's where your value is moving
  • How to tell when reaching for AI is the weaker choice, and what the most fluent teams do instead
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.