Beyond Bullet Points: The Behavioural Science of Exceptional Presentations

The science of presentations that people actually remember.

Your slides are not the presentation. You are. Most slide decks are documents dressed up as presentations. They’re full of bullet points that compete with the speaker and the content, causing audiences to forget what you said quickly. In this webinar, we draw on behavioural science and cognitive psychology to show you what actually makes a presentation memorable and provide you with the practical tools to build one.

Join us on Thursday, 2 July 2026

Option one: 🇬🇧 10 am BST

In this webinar, you'll learn about:

  • Why working memory limits mean most slide decks are designed to be forgotten (and the simple structural fix that changes everything).
  • The research-backed reason your audience retains more when you pair the right image with your argument.
  • How to test whether you've built a presentation or a document PLUS the heading-only audit that exposes the difference.
  • Where to put your most important point so it sticks. (Hint: it's never slide seven of fourteen.)
Ioana smiling at camera
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Ioana Negulescu, Head of Creative Innovation at Articulate Marketing.

Over 10 years at Articulate, Ioana built the agency's design and development practice from the ground up, making it a core part of what the agency delivers today. She works at the intersection of brand and experience design, bringing analytical rigour to creative problems and lateral thinking to strategic ones.