Email Marketing Optimisation 101: Proven Strategies to Boost Engagement and ROI

How to turn your email programme into a consistent driver of pipeline and revenue.

Email marketing remains one of the most powerful channels in B2B, but are you getting the results you should be?

Discover how to optimise every stage of your email marketing to improve performance, increase engagement and deliver stronger commercial outcomes.

From strategy and segmentation to content and conversion, this session will show you where to focus for maximum impact next quarter.

Join us on Wednesday, 13 May 2026

Option one: 🇬🇧 10 am BST

Option two: 🇬🇧 5 pm BST / 🇺🇸 12 pm EDT / 9 am PDT

In this webinar, you’ll learn about:

  • Auditing your current email performance to identify quick wins and missed opportunities.
  • Improving segmentation and targeting to deliver more relevant, personalised campaigns.
  • Optimising subject lines and preview text to increase open rates.
  • Creating email content that drives action and keeps readers engaged.
  • Designing for conversion with clear structure and compelling calls to action.
  • Testing and optimisation techniques to continuously improve performance.
  • Aligning email with wider marketing and sales goals to drive measurable ROI.
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.