How to be a More Productive and Effective Marketing Department 

How to focus your marketing team on the work that drives real business impact 

Marketing teams today are busier than ever, but are they actually more effective?

Many marketing departments are overwhelmed by campaigns, content and constant requests from across the business. Despite all the activity, teams often struggle to prove impact or connect their work directly to revenue.

In this webinar, we’ll explore how marketing leaders can refocus their teams on the initiatives that truly drive growth. Learn how to cut through the noise, prioritise the right work and build a marketing function that delivers measurable results.

Date: Wednesday 25 March 2026
Duration: 30 mins
UK times: 🇬🇧 10:00 am (GMT),  5:00 pm (GMT) 
US times: 🇺🇸 13:00 pm (EDT), 🇺🇸 10:00 am (PDT)

In this webinar, you’ll learn:

  • Why many marketing teams are busy but not effective and how to break the cycle of constant activity.
  • Identifying the marketing work that truly drives growth so you can prioritise what matters most.
  • Creating focus and clarity across your team to reduce distractions and improve productivity.
  • Building repeatable marketing systems and processes that make campaigns easier to execute.
  • Using tools and AI effectively to streamline execution without sacrificing quality.
  • Aligning marketing activity with sales and business goals to demonstrate real impact.
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.