How to design your website like the best event you've ever been to

Every page is a micro-event. Design it like one.

This webinar has already taken place. Thankfully, we’ve recorded it. Fill in the form to access the video and slides.

The best events are secretly feats of structure. So are the best websites. A great event decides what you see the moment you walk in, what carries the middle, and how it leaves you feeling. Your website makes those same decisions about every visitor, whether you designed them or not. In 30 minutes, we'll show you how to structure every page like a moment worth remembering.

In this webinar, you'll learn about:

  • Why every page on your site is a micro-event, and how the best events engineer what you see first, what carries the middle, and how it ends
  • What event designers know about memorable moments that most websites ignore completely
  • How to structure a site, from sitemap to a single page, so the sequence does the persuading
  • Where to put the most important moment on a page, and why it's almost never where you think
  • How to end a page so it drives the next action, instead of dribbling into a footer
Ioana smiling at camera
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Ioana Negulescu, Head of Creative Innovation at Articulate Marketing.

Over 10 years at Articulate, Ioana built the agency's design and development practice from the ground up, making it a core part of what the agency delivers today.

She works at the intersection of brand and experience design, bringing analytical rigour to creative problems and lateral thinking to strategic ones.