HubSpot AI and Automation: Top New Features and How to Use Them

HubSpot’s AI and automation tools have taken a quantum leap in 2025—but what does that mean for your marketing?

See how you can address common automation challenges like contact enrichment, segmentation and personalisation using HubSpot’s latest AI functionality.

Whether you’re leading a fast-moving marketing team or a setting strategic direction for your business, this is your shortcut to smarter, faster, more human-centric automation.

In this webinar, you’ll learn:

  • The top AI features announced at Inbound 2025. What they do and why they matter.
  • How to automate without alienating. Maintain brand voice and authenticity with every interaction.
  • Building your Difference Engine® with AI. How automation supports long-term strategic growth.
  • Real-world use cases. Different ways marketing leaders use HubSpot to scale without burning out.
  • Avoiding the hype traps. Understand what HubSpot AI can really do (and what it can’t)..

This webinar has already taken place, and thankfully, we’ve recorded it. Fill in the form to access the video and slides.
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.