The AI Pragmatist’s Playbook

People-first B2B marketing strategies for 2026

How are leading brands using AI to accelerate growth without sacrificing trust, creativity or strategic control?

After downloading our free report, you will be able to:

  • Benchmark your approach against the six fastest-emerging AI marketing strategies

  • Understand how AI is rewriting search, content performance and buyer expectations

  • Identify where to automate, and where not to, to enhance human creativity
AI pragmatists guide cover
Articulate Marketing Expertise

About the report

Behind every successful B2B marketing team is a clear point of view and a strong understanding of its audience. In an environment shaped by AI-generated content at scale, the work that stands out is thoughtful, evidence-led and unmistakably human.

This report distils six practical strategies drawn from real-world marketing experience, industry research and emerging best practice. It explores how AI is changing search, content and productivity, and where marketers should lean in, step back or set firm boundaries.

Whether you’re leading marketing strategy, building content or shaping policy, this playbook offers a pragmatic guide to using AI with confidence, clarity and care in 2026.