Our Starter package provides businesses with the core elements of brand strategy. As a standalone offering, it creates a foundation on which they can build themselves.
Brand strategy is the art and science of evolving and sharpening your brand to raise a company’s profile, differentiate from its competitors and influence potential customers.
Why Articulate
- We combine rigorous, data-driven analysis with creative client immersion and decades of experience to deliver exceptional brand strategy work.
- Differentiation is at the heart of what we do as marketers. We believe every successful company has a Difference Engine and our brand strategy starter package is a vital stepping stone to helping you build yours.
- Partner with Articulate and get the marketing expertise, strategy and tools you need to build an unstoppable marketing machine. We’ll make informed recommendations and provide valuable insight and honest creative opinions to fuel your brand’s evolution.
- We are a progressive marketing agency that works with clients to help people live healthy, sustainable, flourishing lives. We have been a B Corp since 2018.
Who is it for?
The Brand Strategy Starter package is for startups and small companies operating on a lean budget or companies that don’t need a full-service brand strategy project. It’s also the bare minimum we need to do other kinds of work such as signature websites or thought leadership content.
You might be:
- Updating your brand assets (like your key messages, positioning, visual identity and so on)
- Launching a new brand
- Evolving an existing brand
- Entering a new market
- Expanding your product lineup
The Brand Strategy Starter package is our fastest brand strategy option. It is suitable for businesses looking to hit the ground running, have hard launch dates or have smaller budgets. It requires fewer workshops than our Pro or Enterprise packages, so it could be valuable to busy, stretched, and time-poor marketing teams.
What’s included?
A summary of findings presentation that includes:
- The results of an internal and external brand questionnaire detailing how your brand is perceived by customers and employees.
- The development of three ideal client profiles based on the information you provide us during a discovery workshop and Articulate’s own research.
- Search engine optimisation (SEO) benchmarking against three of your competitors.
- A keyword gap analysis of three of your competitors that identifies areas of opportunity in organic search.
- A visual competitor analysis of three of your competitors that showcases where you can stand out from the crowd.
A strategic brand definition presentation that includes:
- The development of a verbal brand identity featuring: ****
- Core messaging to shape your brand’s communication.
- Tone of voice (TOV) guidelines to maintain consistency across all touchpoints.
- Brand positioning that clearly defines your unique market advantage.
- The development of basic journey mapping based on the information you provide to use during a buyer journey workshop plus Articulate’s own research.
The timeline
The precise timeline depends on timely cooperation from you, the client, and also our resource availability at the time of signing but the steps are as follows:
- Contract signed
- Project management kick-off call
- Articulate sends the internal and external branding questionnaire to the client
- Discovery workshop and ICP workshop
- Key brand findings presented back to client
- Basic journey mapping and positioning workshops take place
- Brand strategy presentation takes place
Required workshops
- A one-hour discovery call to get to know you and your brand
- An Ideal Client Profile (ICP), personas and tone of voice (TOV) workshop to better understand your audience, their needs, your unique selling points and how you want to be perceived by potential customers.
- A one-hour positioning workshop
- A one-hour buyer journey mapping workshop to understand how your business attracts, nurtures and converts customers.
What does the client get?
The Brand Strategy Starter package gives Articulate Marketing the core insights and understanding we need to tackle website, strategy and thought leadership projects for you.
As our client, you’ll get:
- A solid foundation for future brand marketing work
- A well-defined verbal brand identiyy including positioning, messaging and tone of voice for your brand that supports confident, consistent and differentiated brand-building
- Three personas that describe your ideal buyers in your ideal client profile
- SEO, visual and keyword analysis of your three closest competitors with basic recommendations for each
- A better understanding of how your customers and employees see your brand
- Valuable insights into the behaviours, needs, actions and content requirements of potential customers at different stages of their buyer journey
Examples and social proof (anonymised success stories):
- Syrve (global provider of hospitality POS)
- S2W (full funnel B2B lead generation)
A quick look
Why choose Articulate?
- We combine data-driven analysis with creative client immersion and decades of experience to deliver exceptional brand strategy work.
- Differentiation is at the heart of our approach. Our starter package is a stepping stone to helping you build a strong, distinct brand.
- Partner with Articulate to gain the marketing expertise, strategy, and tools you need to evolve your brand with clarity and confidence.
- As a B Corp since 2018, we work with companies that create positive change and build marketing strategies that matter.
Who is it for?
- Startups and small businesses operating on a lean budget.
- Companies that need a foundational brand strategy to support future marketing efforts.
- Businesses preparing for website development or thought leadership content.
- Companies updating their brand assets (key messages, positioning, visual identity).
- Brands launching, evolving, entering a new market, or expanding their product lineup.
- Businesses with hard launch dates, smaller budgets, or limited capacity for in-depth strategy work.
What’s included?
- Summary of findings presentation
- Internal and external brand questionnaire results on brand perception.
- Development of three ideal client profiles (ICPs) based on workshop insights and research.
- SEO benchmarking against three competitors.
- Keyword gap analysis for three competitors to identify organic search opportunities.
- Visual competitor analysis of three competitors to highlight differentiation. Strategic brand definition presentation
- Verbal brand identity development, including:
- Core messaging
- Tone of voice (TOV) guidelines
- Brand positioning
- Basic journey mapping based on workshop insights and additional research.
The timeline
- This is our mid-range package and should take approximately one month (4 weeks) to complete and deliver.
- The timeline is subject to change and dependent on client coordination, requirements and engagement level.
Required workshops
- Discovery call including ideal client profile (ICP), personas, TOV and messaging (3 hours)
- Positioning workshop (1 hour)
- Buyer journey mapping workshop (1 hour)
What does the client get?
- A solid foundation for future brand marketing work.
- A well-defined verbal brand identity, including positioning, messaging, and tone of voice, for confident, consistent, and differentiated brand-building.
- Three personas that describe your ideal buyers.
- SEO, visual, and keyword analysis of three competitors.
- A better understanding of how their customers and employees perceive their brand.
- Insights into the behaviours, needs, and content requirements of potential customers at different stages of their buyer journey.