About the report
Healthtech and life sciences websites have to do two hard jobs at once: earn trust fast and explain complex information clearly. When they get it right, they look good. But they also build authority, improve discoverability and move stakeholders smoothly from curiosity to confidence to conversion.
We analysed 438 sector websites to identify the top 100 performers, then took a closer look at the top 20 to understand what’s driving their visibility and influence. Our findings reveal the patterns that separate the leaders from the laggards: from consistent verbal and visual identity, to user-led content, intuitive navigation, fast performance and solid SEO hygiene.
Whether you're a marketer, function leader or CEO, this report is your practical playbook for a website that earns trust, ranks well and makes it easy for the right people to take the next step.
