Spotlight - An Analysis of 10,000 B2B Websites

Discover the top 20 B2B websites and see how you compare to them. 

After downloading our free report, you can:

  • Find out what the best B2B websites are doing differently
  • Recognise the pitfalls you need to avoid
  • Understand how to achieve the right balance of technical accuracy and brand personality
  • Dive into the visual and verbal trends that work hard to turn your site into a conversion machine
An Analysis of 10,000 B2B Websites
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About the report

We’ve identified our top 20 B2B websites. See how you compare. 

If you’re a B2B marketing decision-maker, you know that your website is what makes you stand out. It’s where you build trust, generate leads, and influence decision-makers. However, even the best-performing sites can fall into the same traps: generic copy, too much information, and unimaginative design.

We analysed more than 10,000 B2B websites based on their performance to find the top 20. Then, we explored the top 20 based on their design, development, language and brand. This report looks at what works, what doesn’t and identifies the key trends to inspire you to build the best website for your B2B brand.