Articulate Marketing Expertise
About the report
B2B websites are under more pressure than ever to perform. In sectors like healthtech and sustainability, your site is often the first and most important touchpoint for potential buyers, partners and stakeholders. It needs to be fast, credible, user-focused and aligned with the values your audience cares about.
For over two decades, we’ve been designing, optimising and evolving websites for organisations that help people live healthier, more sustainable lives. We’ve seen first-hand what works, what’s fading away and what’s coming next.
This playbook distils the five biggest trends shaping B2B websites in 2025 and 2026, blending sector-specific research with our own practical experience. You’ll get actionable insights, best practices and examples to help your website meet rising expectations and deliver measurable results.
