How to Become a B2B LinkedIn Influencer With Executive LinkedIn Marketing 

Designing your social media presence for visibility and impact.

Everyone is posting on LinkedIn, but very few are building real influence.

Many B2B organisations invest time in LinkedIn, yet struggle to turn activity into meaningful reach, credibility or pipeline. Executive profiles remain underused, content lacks consistency, and results are often difficult to measure.

In this webinar, we’ll explore how to turn LinkedIn into a strategic growth channel by building executive influence that drives awareness, trust and commercial impact.

Date: Wednesday, 15 April 2026
Duration: 30 mins
UK time: 🇬🇧 10:00 am and 5:00 pm (BST) 
US time: 🇺🇸 1:00 pm (EDT), 🇺🇸 10:00 am (PDT)

In this webinar, you’ll learn:

  • Why most LinkedIn activity fails to build real influence and how to avoid common mistakes.
  • How to position executives as credible voices in your market to build trust and authority.
  • Creating a consistent LinkedIn content strategy that drives engagement and visibility.
  • Turning executive content into a repeatable marketing system that scales over time.
  • Measuring the real impact of LinkedIn activity beyond likes and impressions.
  • Connecting LinkedIn influence to pipeline and business growth to demonstrate ROI.
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.