Contact Data Enrichment, Segmentation and Targeting in HubSpot

HubSpot is only as smart as the data you feed it. Clean, enriched contact data is the backbone of effective segmentation and targeting. Without it, even the most sophisticated automation falls flat. But with the right AI tools, data structures and smart workflows, you can turn messy lists into laser-focused audience segments.

This webinar shows you how to supercharge your CRM performance using HubSpot’s built-in tools.

In this webinar, you’ll learn:

  • How to enrich your data at scale, including tools, AI and automation.
  • Segmentation strategies that go beyond job titles and industries.
  • Measure engagement to identify and target high-priority leads.
  • Dynamic lists and smart content to personalise but avoid the ‘spooky valley’.
  • How to target by behaviour, not just demographics.
  • Maintaining data hygiene with smart automation and internal governance.

This webinar has already taken place. Thankfully, we’ve recorded it. Fill in the form to access the video and slides.
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.