AI Tools in Marketing: What Will Marketers Be Using in 2026?

Unsure which AI tools actually deliver value? Most teams are asking the same question.

AI is reshaping marketing faster than most teams can keep up with. New tools launch every week, vendors promise the world, and tech stacks are becoming crowded with experiments that never quite land.

The result? Confusion, wasted budget and “AI adoption” that looks good on paper but delivers very little in reality.

This webinar cuts through the noise with real data from the AI Tools Census 2025. We’ll show which tools marketers are actually using, which categories are maturing, and where AI adoption is quietly going wrong.

In this webinar, you’ll learn:

  • Which AI tools and use cases will matter most for marketers in 2026

  • Where AI genuinely saves time and improves output, versus where it adds complexity

  • Which tools are gaining traction and which are fading

  • The maturity curve across content, design, video, SEO and personalisation AI

  • Integrations and governance as key drivers of adoption

  • Practical next steps for building an AI-ready marketing function

Date: Wednesday 7 January
Duration: 30 minutes
Time: 5pm GMT / 12 noon EST / 9am PST
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.