100 Webinars Later: Practical Lessons For Better B2B Webinars

As we have officially hosted over 100 Articulate Marketing webinars, we're sharing what we've learned. What works, what doesn’t, and how to build a repeatable system that drives results.

Let's celebrate our 101st webinar with a look back at what we've learned over the years. We'll share the systems, tools, topics, and insights that have helped us deliver high-quality webinars, generate leads, connect with new clients, and build a content engine.

Join us on Wednesday, 29 April 2026.

Option one: 🇬🇧 10 am BST

Option two: 🇬🇧 5 pm BST / 🇺🇸 12 pm EDT / 9 am PDT

In this webinar, you’ll learn:

  • How to choose topics that are specific, outcome-led, and more likely to perform
  • The core promotion system that drives registrations and attendance
  • The tools/workflow that reduces delivery and production friction
  • How to repurpose one webinar into multiple assets
  • How to use insights to improve future webinars
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.