Strong research is the backbone of strong copy. Without it, there is nothing anchoring your words to the truth.
Tag Archives | Writing
It’s hard to speak human when you’re in tech. But have no fear – here are some great examples of copywriting in tech to help you connect with your customers.
It’s official. Goldfish have longer attention spans than humans. In an age of overwhelming digital consumption, how do you produce content with a strong voice? We’ve put together some helpful tips and tricks to ensure your blog posts are being read long after they are published.
In an information overloaded age, getting your blog seen is a big challenge. Fortunately, we’re here to help. Team Articulate offer an insight into writing effective content and help you get your voice heard on the web.
An easy way to keep readers happy is to avoid the annoying, meaningless words and phrases we see so often in blogs and articles. Here are the top ones to cross off your list.
This post goes beyond tone of voice basics: its all about that extra edge; the je ne said quois that will get people talking about Apple, Google and you.
We’ve all stopped reading something because it sucks. But what makes bad writing bad? Read on to discover how you can spot sucky writing.
If you write for a multinational, choosing American English vs British English is an important decision. Our checklist explores the issues.
People are more motor-mouthed than nimble-fingered. We speak three times faster than we type. Stop wasting your time. Here are three dictation apps for busy writers.
The media work with stories. Human brains are wired for stories. The ‘story’ is the basic building block of a blog. But what is a story?