This post goes beyond tone of voice basics: its all about that extra edge; the je ne said quois that will get people talking about Apple, Google and you.
Tag Archives | Words
Buzzwords are like the Learnean Hydra: for every stupid word or phrase we call out, another emerges in its place.
What really makes us click? We explore the science behind great headlines and the art of writing enticing headlines for different media.
Letter writing may be dead, but it’s still got a lot to teach us. We look at great letter writers and their 6 timeless copywriting lessons.
Persuasive words are a copywriter’s bread and butter, but what gives them their power? We poke around the brain and explore persuasion.
Rory Sutherland’s best marketing advice? Be a punk bee. There’s wisdom and wit aplenty in the 5 best marketing advice videos of all time.
Using big words means I’m clever right? Wrong. Find out why short words make you sound smarter.
I interviewed Articulate’s Matthew and Clare to find out what copywriting means to them and discuss inspiration, favourite books and all things copy.
A/B testing is cheap, simple and can boost your conversion rate by up to 300 percent. So what are you waiting for? We’ll have you A/B testing in ten minutes.
How do you balance the efficiency of automated email campaigns with the need to keep your emails human and enticing? Easy: write extraordinary emails.