An easy way to keep readers happy is to avoid the annoying, meaningless words and phrases we see so often in blogs and articles. Here are the top ones to cross off your list.
Tag Archives | Readability
We’ve all stopped reading something because it sucks. But what makes bad writing bad? Read on to discover how you can spot sucky writing.
If you want your copy to be engaging, snappy and memorable, a good flow is essential. Discover how to write rhythmic copy.
Learn how to be concise: cut the waffle and practice the art of Haiku. Write less and say more and your readers will thank you for it.
How do you balance the efficiency of automated email campaigns with the need to keep your emails human and enticing? Easy: write extraordinary emails.
Articulate tips on how to write better academic papers by dropping the jargon and writing clearly. Plus a few words deconstructing Derrida and modernising post-modernism.
Cheap content will hurt your marketing, undermine your SEO and alienate readers. Read about Google’s quality guidelines and the high price of cheap copy.
The passive voice is indirect and hard to read. The active voice is better. Read on to find out why, and learn to keep your writing active.
Ever heard of the 10 commandments? The seven wonders of the world? Quite. We list the top lists in history. Find out why they work and how to write them better.
Marketing professionals need professional writers. We’re more than word monkeys: we get inside your buyers’ heads and deliver content they want to read.