The media work with stories. Human brains are wired for stories. The ‘story’ is the basic building block of a blog. But what is a story?
Tag Archives | Journalism
How to give a great press interview – top tips from a former journalist.
Tips for interviewers to help them give great interviews and get good insights for their writing.
Newsletters aren’t inbox clutter; they’re a great source of content and news. Here are our suggestions for 5 newsletters worth your time this year.
Cheap content will hurt your marketing, undermine your SEO and alienate readers. Read about Google’s quality guidelines and the high price of cheap copy.
Ever heard of the 10 commandments? The seven wonders of the world? Quite. We list the top lists in history. Find out why they work and how to write them better.
We review ‘Everybody Writes’ by Ann Handley, a refreshing go-to-guide for writers at all levels to habituate good writing and improve writing skills.
Check out The Devil’s Marketing Dictionary for a cynical, wry definition of marketing, PR and sales.
The Superbrands 2014 results were released on Monday, and while tech brands in the B2C world have fallen hard, as B2B brands, they’re still going strong.
Matthew Stibbe reviews the Jabra Pro 9450 headset as a tool for writers and a way to improve interviews.