This post goes beyond tone of voice basics: its all about that extra edge; the je ne said quois that will get people talking about Apple, Google and you.
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Google AdWords doesn’t work for many businesses. It didn’t work for me. Here’s how (and why) you should turn your website into an organic, self-sustaining lead capture engine instead.
The Superbrands 2014 results were released on Monday, and while tech brands in the B2C world have fallen hard, as B2B brands, they’re still going strong.
In the post-Google Reader world, Feedly and Bloglovin’ are battling it out to be our new best content-delivering friends. This is my review and verdict.
We review the Pebble and MetaWatch smartwatches and look forward to Apple’s rumoured iWatch.
Research is key to writing with the conviction to convince, so here are seven quick research tips to keep you and your copy well informed.
Sheryl Sandberg’s Lean In is a manifesto for men and for women. It is a book about personal book about professional business. This is the Bad Language review.
Monica Vinader designs and sells beautiful jewellery, and its business processes are equally as stunning: Turbine is one of the cloud-powered reasons why.
Take a moment, prompt your thoughts and gain a little perspective. This week’s best of the web thinks about women and tech.
Your home page has to do an awful lot with very little space and in a very short time. So, here are 15 tips and points of view on making it work well.