No one’s born a client account manager. It’s a skill you have to learn, often on the job. These are the 7 lessons I quickly learned are key.
Tag Archives | Clients
Ever wondered what to do with a bad review? Simple: find the silver lining and turn it into a positive marketing opportunity with these seven steps.
As a copywriter, ‘what do you do?’ is always followed by ‘so, what does a copywriter do?’ So I decided to lay it out once and for all: this is what we do.
What’s the Surface Pro 3 like for writers? How is the screen? Is it light enough? What about that clever pen? Matthew Stibbe finds out.
Content marketing requires more than words. You need to know who’s read what, when and why if you want win over leads and customers. We use HubSpot to help.
Marketing professionals need professional writers. We’re more than word monkeys: we get inside your buyers’ heads and deliver content they want to read.
Find out how Phil Draper worked with dotMailer to evolve and reshape its logo and brand identity using stories as part of his client management journey.
Being the go-between and trying to mediate between clients and creatives can be frustrating. Learn how to be a matchmaker rather than a couples counsellor.
Don’t brave content marketing alone. Involve your client and content creation partners from the get-go to take full advantage of content marketing.
When you use social media to delight customers you save money by increasing retention and encouraging referral and free word-of-mouth marketing. Learn how.