Attracting customers can often feel like an uphill battle. Here’s how to improve your brand positioning and find your marketing mantra.
Tag Archives | Branding
It’s hard to speak human when you’re in tech. But have no fear – here are some great examples of copywriting in tech to help you connect with your customers.
This post goes beyond tone of voice basics: its all about that extra edge; the je ne said quois that will get people talking about Apple, Google and you.
Social media automation can save time, resources and energy, but that doesn’t mean it comes risk-free.
Being fun in B2B is about being confident and honest. We’ve put together a list of 5 fun B2B tech companies that got their marketing spot on.
You’re presenting your brand to other companies so you need a business-like air. But does that mean you can’t have any fun in B2B marketing?
Brand guidelines ensure that all your marketing efforts work towards the same goal: creating brand recognition among potential and existing customers
Learn from your competitors, rather than battling them, and it will help you avoid their mistakes in developing your own unique selling point.
What is ‘marketing mojo’? How do you find it and how do you sustain it? Learn to be brave, create emotional connections and win the love of your customers.
In the spirit of the season we’re celebrating our favourite digital marketing campaigns from this year.