Breakthrough marketing for ambitious B2B companies

Header - Breakthrough marketing for ambitious B2B companies

Get a personalised quote

Pricing

Pricing -  Breakthrough marketing for ambitious B2B companies

Articulate works on a pay-monthly retainer model. We do not charge by the hour or by the day. Instead, we use points pricing and charge for tangible deliverables. We even built an app to manage the whole process. Points bring predictability, flexibility and transparency.

 We tailor our marketing plans for every client but typically they include most or all of the services we provide, including: marketing strategy, copywriting and content, SEO, social media and lead capture and nurturing.

 We also design and build websites for many of our clients. A new HubSpot CMS website typically costs £8,000 and ongoing growth-driven website design retainers start at £1,650 per month.

(Our prices do not include HubSpot software, which we need to do our magic or online advertising spend, if required. However, we can help create pay-per-click and paid social advertising campaigns for you as part of our retainer.)

Articulate plans and prices

Good

Pricing Table - Good - Earth

40 points per month
£4,600 per month

IDEAL FOR

Smaller businesses or outsourced support for an in-house team

PLANNING AND STRATEGY

Marketing plan
Tone of voice
Content plan
SEO plan
Personas

ACCOUNT MANAGEMENT

Online client centre
Online analytics report
Monthly KPI report
Monthly calls

TYPICAL ACTIVITIES

(we produce tailored plans for each client)

2 blog posts per month
4 premium offers a year
Basic SEO
Basic social media
Landing pages
Smart forms
Calls to action
Email marketing

Better

Pricing Table - Better - Saturn

60 points per month
£6,600 per month

IDEAL FOR

Growth-hungry businesses looking for growth and outsourcing most of their marketing.

PLANNING AND STRATEGY

Marketing plan
Tone of voice
Content plan
SEO plan
Personas

ACCOUNT MANAGEMENT

Online client centre
Online analytics report
Monthly KPI report
Fortnightly calls

TYPICAL ACTIVITIES

(we produce tailored plans for each client)

4 blog posts per month
6 premium offers a year
SEO
Social media
Landing pages
Smart forms
Calls to action
Email marketing

Most popular plan

Best

Pricing Table - Best - Jupiter

80 points per month
£8,400 per month

IDEAL FOR

Fully outsourced-marketing or powerful reinforcements for an in-house team.

PLANNING AND STRATEGY

Marketing plan
Tone of voice
Content plan
SEO plan
Personas

ACCOUNT MANAGEMENT

Online client centre
Online analytics report
Monthly KPI report
Fortnightly calls

TYPICAL ACTIVITIES

(we produce tailored plans for each client)

6 blog posts per month
8 premium offers a year
SEO
Accelerated social media
Landing pages
Smart forms
Calls to action
Email marketing

Superbad

Pricing Table - Superbad - Sun

100 points per month
£10,000 per month

IDEAL FOR

Accelerated results for ambitious smaller firms or complex campaigns for enterprises

PLANNING AND STRATEGY

Marketing plan
Tone of voice
Content plan
SEO plan
Personas

ACCOUNT MANAGEMENT

Online client centre
Online analytics report
Monthly KPI report
Weekly calls

TYPICAL ACTIVITIES

(we produce tailored plans for each client)

8 blog posts per month
8 premium offers a year
SEO
Accelerated social media
Landing pages
Smart forms
Calls to action
Email marketing

Optional extras

Website design

CRM integration

Branding

PPC management

App integrations

Video

FAQ Icon

FAQ

Do unused points roll over?

Yes, you can roll over up to one month's worth of unused points. But we aim to keep the account in balance.

How long are your contracts

The prices here are for a 12-month engagement.

Can we buy more points if we want?

Yes, you can ‘top up’ with extra points if you need them, subject to resource availability at Articulate.

Can we change plans?

You can upgrade any time. We require three months’ notice to downgrade.

What happens if we want to cancel?

You can cancel on three months’ notice or immediately on payment of one month’s fees as a cancellation fee.

Can you do a one-off project?

Generally not for small projects but if you have a larger project (> £5,000 budget) and we have capacity, let’s talk. But we prefer to work with companies that are ready to make a long-term commitment to better marketing.

All prices exclude VAT. Subject to contract and our terms and conditions. E&OE.