Marketing Strategy Foundations webinar series

Matthew Stibbe, CEO of Articulate Marketing, runs our FREE five-part webinar series (more info below).

This series will cover how to target your marketing with personas; how to embed brand positioning, messaging and a consistent tone of voice into your content; how to map your customer journey on your website, and the best ways to set and achieve your ambitious marketing goals.

Starts 1st September 2021 at 10am British Summer Time (BST), then every two weeks. Fill in the form to sign up for this informative and exciting webinar series 👇

Marketing Strategy foundations webinar series - image shows a laptop with a webinar playing and two people

What each of the webinars are all about

client profile and personas -image of a diverse group of people

1. How to create an ideal client profile and personas for targeted marketing

In this webinar, you'll get our best advice on how to target your marketing efforts to attract the perfect leads for your sales team. Find out how to research and craft an ideal client profile and personas.

tone of voice image

2. How to set the right tone of voice for your business

In this webinar, find out how to pitch your marketing communications at the right level for what you're trying to achieve. Are you Looney Tunes or Disney? Apple or IBM? How do you find your voice and use it to express your brand?

positioning and messaging

3. How to sharpen your positioning and messaging

In this webinar, benefit from no-nonsense advice on brand positioning and messaging. This is exactly what you need to do to construct those core messages you want your potential customers to hear.

mapping customer journey webinar - image of a man and a woman editing a customer journey on a screen

4. How to map your customer journey through your website

In this webinar, we break down the customer journey and how your website can either provide a path to progress, or block your site visitors from ever contacting you again. Keep people engaged with these tips.

marketing goals for business

5. How to set the right marketing goals for your business

In this webinar, you'll find out how we set marketing goals at Articulate, how we measure progress and what we think are the most important metrics to measure. These will help you make data- and value-driven decisions.

Our knowledge and expertise has helped many companies achieve their goals


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG


"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton


"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie


"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple


"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

Register for the webinar series