Is it a bird, is it a plane, is it a “Flight service professional”?

image In the latest affront to plain speaking, DayJet, has renamed its pilots “Flight service professionals,” according to Aviation Week and Space Technology (“Gearing up for launch, AWST July 2, 2007).

Where will it end? Instead of brain surgeons we’ll have Cranial Re-engineering Specialists and instead of astronauts perhaps we’ll get Earth Services Representative.

As a pilot, the only titles I want are “pilot,” “first officer” or “captain.” (Which reminds me of a joke that my cousin, a captain with a big airline, told me: “the only things a captain wants to hear from his first officer is: ‘nice landing sir!’ and ‘I’ll take the fat one.'”)

Actually, I think DayJet, a Florida air taxi company operating the lovely new Eclipse 500, is a great company. I interviewed Traver Gruen-Kennedy last year about the company and it’s great to see the company taking off now.

However, this is the latest in a long line of title abuses. See Stupid job titles correlate to lousy customer service. (See this for more creative job titles. And for more about naming aeroplanes, Why are plane names so boring?)

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4 Responses to Is it a bird, is it a plane, is it a “Flight service professional”?

  1. Nathania says:

    Ew – I don’t like that title either. Pilots aren’t flight SERVICE professionals. They don’t service the plane. They don’t serve the drinks.

    I do like what the founder of Organic Valley milk has on his business card – C-I-E-I-O.

    And if you want some really creative job titles – check out the employees from Cranium. They get to create their own job titles. As a result, you have Grand Pooh Bah (CEO), Viceroy of Toy (the head of toy business), and the CFO is Professor Profit.

  2. Alisa says:

    One time I went to a high school, and the girl at the front desk had a 5-word title.

    My friend says that people with the important jobs have short titles: Mom, Doctor, Pastor…

  3. bill nworb says:

    This is one company that will be out of business soon, turbukent plane too small. No bathroom. The costs are expensive investors will lose all their money on this.


  1. Sunday night links: word power | Confident Writing - 5 August 2008

    […] Stibbe at Bad Language has a rant about what happens when words start to lose their meaning –  in this example calling airline pilots “flight service professionals”.  I […]

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