The media work with stories. Human brains are wired for stories. The ‘story’ is the basic building block of a blog. But what is a story?
How-to advice for PR professionals, primarily about writing and communication, from a former journalist.
How to give a great press interview – top tips from a former journalist.
Why do companies insist on making up bogus quotes out of putrid body parts for their press releases?
A key rule of content marketing is don’t talk about yourself, so how do you go about writing an About Us page? Find out in our article.
Building a strong brand means not only strengthening the bonds between brand and buyer, but also buyer and buyer in your brand community.
Brands aren’t built on facts and statistics alone. Connecting with customers means understanding and deploying the power of stories in marketing.
Brand strength takes a long time to build, but only seconds to tear down. Find out why the little things play a vital role in keeping your brand strong.
We tried every trick in the book. Literally. We read Guy Kawasaki’s The Art of Social Media and did everything in it. Let’s see what happened…
To strengthen your brand you need to increase its perceived value. This isn’t about cost or materials – it’s about communication. Learn to market to mindful customers.
Pressed for time, but keen to make a good impression? Here’s how to learn about your client so they have confidence you can successfully manage their brand.