Archive | How to name things

Naming companies, products and services is hard. Really hard! These articles will help you with first-hand experience and valuable lessons from the real world.

Bin man or Environmental Maintenance Officer?

You do what? Job title inflation up 27%

I have written about inflationary job titles and inflationary language before but it just gets worse and worse. And perhaps I’m sitting in a glass house throwing stones because I call myself CEO and Writer-in-chief but now the BBC has given us a delightful list of ridiculous titles, including: Director of first impressions (= Receptionist) Environmental…

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What name should I use for my business?

Dear Uncle Matthew, I notice you trade under Articulate Marketing – and what a great name that is, by the way – rather than Matthew Stibbe. Just wondering what you think the pros and cons are. I imagine that the Stibbe brand was well known when you left journalism, so you must have been sacrificing…

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Scientifically proven marketing

A well placed scientific fact or useful statistic can make a huge difference to the credibility of your marketing. My pet hate is bad science in writing – especially marketing that masquerades as science. One of the worst offenders are the moisturising creams that fall under the broad heading of ‘cosmeceuticals’. Cosmeceutical is a marketing…

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The title for your next book

Naming things is hard so Russell Davies has come up with this helpful guide to picking a title for your next book. It’s bound to be a bestseller. (Hat tip: IO9 the site with the best tagline – ‘we come from the future’.)

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What’s in a name? Is it whiskey or whisky?

My other blog, GolfHotelWhiskey.com, is a free online magazine and airport guide for pilots. I worked long and hard to come up with the name. It replaced earlier sites of mine, including HappyLandings.net (which sort of worked but I didn’t have the .com domain name) and ModernPilot.com (which was supposed to be a magazine but…

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Monkey-picked iron goddess of mercy tea

I just got back from a wonderful week in San Francisco. I have a lot of new things to think about (which is why I love going there). But the first thing that comes to mind is the challenge and fun of picking a good product name. I visited the Samovar Tea Lounge in Zen…

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Version numbers 2.0

Great article on Technologizer about the history of version numbers in product names. Ever wondered why Windows 7 is so called? What is the best version number ever? Read and find out. (More posts soon – I just have to finish my book!)

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