Brand guidelines ensure that all your marketing efforts work towards the same goal: creating brand recognition among potential and existing customers
Articles, advice and tips on marketing from the front line. Based on the experience of Matthew Stibbe and Articulate Marketing.
Learn from your competitors, rather than battling them, and it will help you avoid their mistakes in developing your own unique selling point.
Don’t confuse your customer with the man in the mirror. Your customer is not you. Don’t give them what you think they need; find out what they actually want.
What is ‘marketing mojo’? How do you find it and how do you sustain it? Learn to be brave, create emotional connections and win the love of your customers.
In the spirit of the season we’re celebrating our favourite digital marketing campaigns from this year.
Marketing to millennials is expensive and time consuming. But what do we really know about Millennials? Are they just a stereotype? And how much of the hype around them is just that: hype?
Online reviews matter. Tap into your ‘silent’ majority’ of happy customers with these 5 effective ways to encourage online reviews.
Using live video in content marketing is trending marketing news, but is the live video trend relevant to your brand and marketing strategy?
Copying copy is a cop-out. Write original content, get more clicks, reads and shares and you’ll always be ahead of your competition.
Emojis are no longer strictly for text messages. So, what are the guidelines of emojis for copywriters when it comes to marketing content?