Whether you’re new to marketing or an old hand in the field, fresh insight can revolutionise the way you approach a campaign. At Articulate, we are constantly refactoring our processes and finding new ways to integrate the marketing tips and ideas of others into our work. Some would call it geeking out. We like to…
It’s hard to speak human when you’re in tech. But have no fear – here are some great examples of copywriting in tech to help you connect with your customers.
It’s official. Goldfish have longer attention spans than humans. In an age of overwhelming digital consumption, how do you produce content with a strong voice? We’ve put together some helpful tips and tricks to ensure your blog posts are being read long after they are published.
Not everyone can be a master of marketing, a sales ‘Svengali’ and finance fanatic. Here’s when and why you should call an agency.
If you’re thinking of deploying content marketing in your business, you need to understand the quality vs quantity debate. Your ROI depends on it.
We’ve all stopped reading something because it sucks. But what makes bad writing bad? Read on to discover how you can spot sucky writing.
Does your business need a marketing agency or a marketing person? Here’s why we think an agency is the best of both worlds.
If you write for a multinational, choosing American English vs British English is an important decision. Our checklist explores the issues.
During my internship at Articulate I’ve learned, when working remotely, no person is an island. Here’s how we make the office irrelevant.
No one’s born a client account manager. It’s a skill you have to learn, often on the job. These are the 7 lessons I quickly learned are key.