The Articulate Marketing Blog

Lead capture

The ultimate guide to writing case studies that drive leads

Case studies can help companies win business. Pure and simple. We’re in a demand-generation, deal-closing economy and good customer evidence is the la...

Social media social social content

Getting started on Social Media

It’s inevitable that your business will end up on social media. The future is digital after all. Your audience is there. Social media is the fastest a...

PPC lead generation

Pay-per-click advertising: What is it and why should I do it?

Pay-per-click (PPC) advertising is not a new concept. Believe it or not, despite only gaining mainstream buzz recently, it has been around for 20 year...

SEO

What are LSI keywords and why do they matter?

Let’s talk about latent semantic indexing for a moment.

B2B company culture B Corp

B Corp UK: 5 B2B B Corps that will help you grow your business

If you're not a B Corp business (yet), you can still get in on the act. Nowadays, customers and employees are interested in your supply chain and who ...

SEO

The top 10 ranking factors you need to consider when blogging in 2020

2020 is the first year of ‘the future’. In 1982, when Bladerunner was released, it’s the year that people associated with flying cars and spaceships. ...

Advice How to write copywriter email

10 tremendous tips for better email copywriting

Most emails are badly written. This isn’t surprising given that there are 293.6 billion of them being sent every day. Despite the rise in alternative ...

SEO

Subdomains vs subfolders: what’s better for SEO?

When trying to structure a website, there’s been a long-standing debate over the use of subfolders compared to subdomains, and which one is better for...

Advice Strategy marketing agency

6 pitfalls of marketing dashboards and how to leap over them

Data and analytics are at the core of making intelligent marketing decisions. 42 percent of marketers agree that they have the right tools to collect ...