How to write

That doesn’t mean what you think it means

Subscribe to Email Updates

Back in 2006, I ran a post titled The worst press release ever. It made fun of all the words that people use in press release, like ‘quantum leap’ and ‘holistic’, when they don’t actually know what they mean.

I was thinking of that when I read this on Callan Bentley’s blog. (Hat tip: Communicating the Science of Climate Change)

PS. When I was a teenager, I worked in a bookshop in Bath. A woman came into the shop and asked for ‘one of those books where you look up a word and it tells you other words that mean the same thing.’ I said, ‘Ah, yes, a thesaurus.’  She said, ‘No. It’s not that. What’s another word for it.’ Really.

Matthew Stibbe

Matthew is founder and CEO of Articulate Marketing.