The Articulate Marketing Blog

4 ways that AI is already changing the face of marketing

Lauren Lovett — Thu, 17 Dec 2020 09:12:23 GMT

You hear artificial intelligence and you think of robots, self-driving cars and factories that run themselves. In fact, AI is everywhere. It powers the things you interact with on a daily basis, such as Netflix, Google and social media platforms. Whether you find that creepy or cool, it will only become more ingrained in our world.

How to calculate ROI for your brand building campaign

simon.collins@articulatemarketing.com (Simon Collins) — Thu, 10 Dec 2020 09:11:54 GMT

When it comes to brand building, the facts speak for themselves:

Remarketing vs. Retargeting vs. PPC: what’s the difference?

simon.collins@articulatemarketing.com (Simon Collins) — Fri, 04 Dec 2020 10:35:38 GMT

Don’t get us wrong – we love marketing.

How to optimise your marketing team for long-term flexible working

simon.collins@articulatemarketing.com (Simon Collins) — Thu, 12 Nov 2020 07:30:00 GMT

The impact of Covid-19 pushed many businesses to embrace flexible, remote working.

10 things you need to check on your website

matthew@articulatemarketing.com (Matthew Stibbe) — Thu, 29 Oct 2020 09:30:00 GMT

In this blog, we're looking at the instinctive things that we check when we're looking at a website. We'll talk about how you can fix and improve some of those. Some are performance issues and others are SEO issues. We're hoping that this will compliment our previous resources on SEO.

The ultimate guide for keeping your contacts' data safe with HubSpot GDPR compliance

matthew@articulatemarketing.com (Matthew Stibbe) — Thu, 08 Oct 2020 07:45:00 GMT

We have spent months over the last few years grappling with this wonderful subject of GDPR. A subject that can feel overwrought and something that it's very easy to pretend doesn't exist. We don't recommend putting your head in the sand and hoping it goes away, or applying fake technical solutions that seem like they're solving the problems, but really don't. It's been years, but businesses still aren't getting this right.

Everything you need to know about topic clusters

simon.collins@articulatemarketing.com (Simon Collins) — Thu, 01 Oct 2020 10:00:00 GMT

Sixty-one percent of marketers say improving SEO and their organic presence is a top priority.

HubSpot chatbot considered harmful: results from Articulate's experiment with website chat

matthew@articulatemarketing.com (Matthew Stibbe) — Thu, 24 Sep 2020 07:15:00 GMT

Are you considering adding a chatbot to your B2B website? Read this before you do.

The difference between internal and external links

simon.collins@articulatemarketing.com (Simon Collins) — Thu, 17 Sep 2020 15:00:00 GMT

For an SEO marketer, not understanding the difference between internal and external links is like not knowing the difference between cats and dogs.

The ultimate guide to writing case studies that drive leads

Lauren Lovett — Wed, 16 Sep 2020 10:22:15 GMT

Case studies can help companies win business. Pure and simple. We’re in a demand-generation, deal-closing economy and good customer evidence is the laser-guided bomb of marketing. Used well, a case study is a powerful piece of targeted marketing and your case study database on your website should reflect this.