Best of the web on brainstorming

(Hat tip to andymangold for the photo)

Brainstorming, thoughtshowering, cerebralcloudbursting – whatever your preferred term you’ve no doubt endured your fair share, but does it even work?

For an expression that ultimately derives from a late nineteenth century term meaning ‘severe mental disturbance’, brainstorming has come a long way and you can find plenty of apps claiming to enhance the process.

We have an ad man (who’d’ve thought?) at BBDO called Alex Faickney Osborne and his 1953 book, Applied Imagination, to thank for the current usage.

To hunt down that elusive quarry, creativity, Osborne suggested four general principles for these group sessions: reserving judgement, aiming for quantity, freewheeling and collaboration.

The problem, however, is that it doesn’t work.

Or does it? Maybe you’re just doing it wrong.

Either way, there are clearly drawbacks to brainstorming, and studies have concluded that individual brainstorming produces far more, and often far better, ideas.

So what about the alternatives to traditional group brainstorming? Brain-netting, anyone?

That sounds like something that might happen in Brainstorm

30 Days to Better Business Writing
Get free email updates whenever we publish new posts on Bad Language.

No spam. Just essential marketing insights.

Sign up today and we'll send you a free copy of '30 Days to Better Business Writing' too.

, , , , , , , ,


  1. Stick with the whiteboard: review of iBrainstorm - 17 September 2013

    […] group collaboration the benefits of iBrainstorm and its companion app are questionable. Maybe you shouldn’t be brainstorming […]

Leave a Reply