I interviewed Articulate’s Matthew and Clare to find out what copywriting means to them and discuss inspiration, favourite books and all things copy.
Tag Archives | Words
A/B testing is cheap, simple and can boost your conversion rate by up to 300 percent. So what are you waiting for? We’ll have you A/B testing in ten minutes.
How do you balance the efficiency of automated email campaigns with the need to keep your emails human and enticing? Easy: write extraordinary emails.
Understanding why people share content means the difference between lifeless copy and content worthy of the share button. Hint: it’s not about you.
If you don’t know how to use hashtags, they can backfire horribly. But used intelligently, they can attract new leads and keep you on top of industry trends
Articulate tips on how to write better academic papers by dropping the jargon and writing clearly. Plus a few words deconstructing Derrida and modernising post-modernism.
Cheap content will hurt your marketing, undermine your SEO and alienate readers. Read about Google’s quality guidelines and the high price of cheap copy.
“There are only two hard things in Computer Science: cache invalidation and naming things.” This article will help you solve one of these two challenges: how to choose good project names.
Bob Geldof exemplifies the increasing trend for people to say nothing while sounding like they’re saying something really important. And it has to stop.
Should you use less or fewer? Turns out it’s all down to whether you’re using a countable noun or an uncountable noun. Read on to find out more…