Underperforming website? The temptation is to do a website redesign and start again from scratch. Resist! There are smarter alternatives.
Tag Archives | WordPress
When you write, you’re working for the reader. Not your boss and not yourself. This is why readability metrics can be helpful. They are a tool to get past your ego and management pressure to write badly. This article explains how they work and gives useful links to readability tools for Word, WordPress, Google, website […]
Design means many things and involves all sorts of people and ideas: here are just a few of the best from the web.
A veritable alphabet of better writing. 26 tips for inspiration, guidance and encouragement.
If you have a WordPress blog and you have more than one contributor, you *need* Edit Flow. It’s freaking awesome. This post has screenshots and a brief description of the functionality in this free plug-in.
I discovered Google Content Experiments a couple of weeks ago. If, like me, you’re already using Google Analytics and tracking conversion rates, it’s incredibly easy to set up A/B tests. Hypothesis I wanted to test a common hypothesis about short copy. For example, Jakob Nielsen’s research says that visitors read about 20% of the text on […]
Online applications give me a competitive edge. I want to be a ‘big little company’ with the same (or better) IT capabilities as the biggest of my clients. I try to make the maximum use of online applications because they let me deploy new capabilities quickly without adding to my IT or admin burdens. This […]
There are more than 600 posts on this site and hundreds of comments. I’d like to build on this so I’ve added some new features to Bad Language: A Popular Posts page that shows the top five posts in each category. It updates automatically, to reflect the latest visitor stats. Improved social bookmarking. If you […]