The customer is not always right. Brands with authenticity take a stand, stick to their guns and recognise that they will never appeal to all.
Tag Archives | Tips
A/B testing is cheap, simple and can boost your conversion rate by up to 300 percent. So what are you waiting for? We’ll have you A/B testing in ten minutes.
How do you balance the efficiency of automated email campaigns with the need to keep your emails human and enticing? Easy: write extraordinary emails.
Market to people, not stereotypes. Relying on stereotypes leaves you with marketing myopia, narrowing your ambitions and excluding potential customers.
If you don’t know how to use hashtags, they can backfire horribly. But used intelligently, they can attract new leads and keep you on top of industry trends
We took the riskiest step with our website: merging two domains into one site. Find out how we moved our WordPress blog, Bad Language, into our main website without losing traffic or SEO.
“There are only two hard things in Computer Science: cache invalidation and naming things.” This article will help you solve one of these two challenges: how to choose good project names.
Want a big idea? Looking for tools, tips and websites to help you achieve creative, breakthrough thinking? This article has 21 amazing insights for incredible inspiration.
Technology doesn’t evoke feelings. People rarely care either way. That’s why the secret to selling technology is not to talk about technology at all.
If you’re a small business looking to ‘Safeguard your Business’ come down to London on June 18th and join us at the latest Microsoft SMB mini-summit.