Brands aren’t built on facts and statistics alone. Connecting with customers means understanding and deploying the power of stories in marketing.
Tag Archives | Stories
Lists of features don’t sell. Surprising, specific stories do. Discover why stories work and how to turn your unique selling points into successful stories.
Pixar’s genius insight into storytelling condensed into 22 rules.
Are you sitting comfortably? Then I’ll begin. DARPA, the US military research agency, is researching how stories influence the human mind and actions in a workshop later this month. (Hat tip: Michael Cooney) "Stories exert a powerful influence on human thoughts and behavior. They consolidate memory, shape emotions, cue heuristics and biases in judgment, influence…