How do you balance the efficiency of automated email campaigns with the need to keep your emails human and enticing? Easy: write extraordinary emails.
Tag Archives | Readability
Articulate tips on how to write better academic papers by dropping the jargon and writing clearly. Plus a few words deconstructing Derrida and modernising post-modernism.
Cheap content will hurt your marketing, undermine your SEO and alienate readers. Read about Google’s quality guidelines and the high price of cheap copy.
The passive voice is indirect and hard to read. The active voice is better. Read on to find out why, and learn to keep your writing active.
Ever heard of the 10 commandments? The seven wonders of the world? Quite. We list the top lists in history. Find out why they work and how to write them better.
Marketing professionals need professional writers. We’re more than word monkeys: we get inside your buyers’ heads and deliver content they want to read.
Here at Articulate, we’re punctuation minimalists. Learn how to cut back on unnecessary punctuation and help your readers.
We love tools that help writers get better. The Hemingway app highlights complex sentences, complex words, adverbs and passive sentences. Read our review.
Here at Articulate Plaza, we love good design, good typography and readable text. We’ve ranted about Comic Sans but now there’s a replacement: Comic Neue.
With visitors usually spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate the right website conversions.