Like background radiation and beards, content is everywhere. But you can cut through the din. Avoid these mistakes and start content marketing smarter.
Tag Archives | Marketing
I interviewed Articulate’s Matthew and Clare to find out what copywriting means to them and discuss inspiration, favourite books and all things copy.
Learn all about a day in the life of this Articulate intern and how culture, remote working and an intern’s tasks make my internship so worthwhile and fun.
You might know what copywriters do, but who are they? Lonely alcoholics? Failed novelists? We profile five famous copywriters to find out.
The customer is not always right. Brands with authenticity take a stand, stick to their guns and recognise that they will never appeal to all.
A/B testing is cheap, simple and can boost your conversion rate by up to 300 percent. So what are you waiting for? We’ll have you A/B testing in ten minutes.
How do you balance the efficiency of automated email campaigns with the need to keep your emails human and enticing? Easy: write extraordinary emails.
Using manipulated statistics in marketing destroys your brand’s credibility. Customers see right through your flashy stats and it’s no way to build trust.
Understanding why people share content means the difference between lifeless copy and content worthy of the share button. Hint: it’s not about you.
Market to people, not stereotypes. Relying on stereotypes leaves you with marketing myopia, narrowing your ambitions and excluding potential customers.