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Tag Archives | Marketing
How do you balance the efficiency of automated email campaigns with the need to keep your emails human and enticing? Easy: write extraordinary emails.
Using manipulated statistics in marketing destroys your brand’s credibility. Customers see right through your flashy stats and it’s no way to build trust.
Understanding why people share content means the difference between lifeless copy and content worthy of the share button. Hint: it’s not about you.
Market to people, not stereotypes. Relying on stereotypes leaves you with marketing myopia, narrowing your ambitions and excluding potential customers.
If you don’t know how to use hashtags, they can backfire horribly. But used intelligently, they can attract new leads and keep you on top of industry trends
Content is important for SEO, right? Yes. The more content the better, right? Yes. But not just any content. And not at any price. Cheap content could be killing your brand, destroying your search engine ranking and annoying your customers. Read this article to find out more about Google’s quality guidelines and the marketing and…
Bob Geldof exemplifies the increasing trend for people to say nothing while sounding like they’re saying something really important. And it has to stop.
Technology doesn’t evoke feelings. People rarely care either way. That’s why the secret to selling technology is not to talk about technology at all.
Ever wondered what to do with a bad review? Simple: find the silver lining and turn it into a positive marketing opportunity with these seven steps.