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Tag Archives | Journalism
Cheap content will hurt your marketing, undermine your SEO and alienate readers. Read about Google’s quality guidelines and the high price of cheap copy.
Ever heard of the 10 commandments? The seven wonders of the world? Quite. We list the top lists in history. Find out why they work and how to write them better.
We review ‘Everybody Writes’ by Ann Handley, a refreshing go-to-guide for writers at all levels to habituate good writing and improve writing skills.
Check out The Devil’s Marketing Dictionary for a cynical, wry definition of marketing, PR and sales.
The Superbrands 2014 results were released on Monday, and while tech brands in the B2C world have fallen hard, as B2B brands, they’re still going strong.
Matthew Stibbe reviews the Jabra Pro 9450 headset as a tool for writers and a way to improve interviews.
I get dozens of spam emails a week from PR firms. PR people – read this and find out how to use emails more effectively.
Should there be a footnote there? Have I stolen that idea? This post looks at the perils of attribution in non-academic and commercial writing.
Copywriters, by definition, are good at putting a positive spin on things. If you want to decode their little white lies, check out this light-hearted but informative article.