I interviewed Articulate’s Matthew and Clare to find out what copywriting means to them and discuss inspiration, favourite books and all things copy.
Tag Archives | Habits
Market to people, not stereotypes. Relying on stereotypes leaves you with marketing myopia, narrowing your ambitions and excluding potential customers.
Articulate refactored its company culture in 2014. Here’s how we did it and why you should too.
The first step to effective proofreading is creating a proofreading checklist. But if you don’t have time to make your own, then feel free to use ours.
In many cases, you get 80 percent of the value from 20 percent of the work. ‘Perfect’ is a distraction. Often, just showing up or getting started is enough
Looking to boost your concentration and time management skills? The Pomodoro Technique will work for some, but personally I found it wanting.
Notebooks inspire intimacy and a rush that is incomparable to anything digital. They make ideas tangible. This best of the web is dedicated to notebooks.
Writing and walking make excellent companions. Taking a break from the screen for a peaceful stroll relaxes the mind and makes you more productive.
Brainstorming – we’ve all been asked to do it. Just let go and let the creativity flow right? Well, this is the best of what the web thinks of that.
What we hear when we work inevitably affects our productivity and influences the style of what we produce. These are some of our best sounds to work to.