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Tag Archives | Copywriting
How do you balance the efficiency of automated email campaigns with the need to keep your emails human and enticing? Easy: write extraordinary emails.
Understanding why people share content means the difference between lifeless copy and content worthy of the share button. Hint: it’s not about you.
If you don’t know how to use hashtags, they can backfire horribly. But used intelligently, they can attract new leads and keep you on top of industry trends
Content is important for SEO, right? Yes. The more content the better, right? Yes. But not just any content. And not at any price. Cheap content could be killing your brand, destroying your search engine ranking and annoying your customers. Read this article to find out more about Google’s quality guidelines and the marketing and…
Bob Geldof exemplifies the increasing trend for people to say nothing while sounding like they’re saying something really important. And it has to stop.
Technology doesn’t evoke feelings. People rarely care either way. That’s why the secret to selling technology is not to talk about technology at all.
The passive voice is indirect and hard to read. The active voice is better. Read on to find out why, and learn to keep your writing active.
Homonyms are words that sound the same but are spelled differently and have different meanings. They can also cause very embarrasing mistakes and misnomers.
As a copywriter, ‘what do you do?’ is always followed by ‘so, what does a copywriter do?’ So I decided to lay it out once and for all: this is what we do.