It’s probably crossed your mind to reuse content. Well, you can, but there’s a right way to go about it: learn to repurpose with a purpose.
Tag Archives | Copywriting
Letter writing may be dead, but it’s still got a lot to teach us. We look at great letter writers and their 6 timeless copywriting lessons.
Persuasive words are a copywriter’s bread and butter, but what gives them their power? We poke around the brain and explore persuasion.
Like background radiation and beards, content is everywhere. But you can cut through the din. Avoid these mistakes and start content marketing smarter.
I interviewed Articulate’s Matthew and Clare to find out what copywriting means to them and discuss inspiration, favourite books and all things copy.
You might know what copywriters do, but who are they? Lonely alcoholics? Failed novelists? We profile five famous copywriters to find out.
A/B testing is cheap, simple and can boost your conversion rate by up to 300 percent. So what are you waiting for? We’ll have you A/B testing in ten minutes.
How do you balance the efficiency of automated email campaigns with the need to keep your emails human and enticing? Easy: write extraordinary emails.
Understanding why people share content means the difference between lifeless copy and content worthy of the share button. Hint: it’s not about you.
If you don’t know how to use hashtags, they can backfire horribly. But used intelligently, they can attract new leads and keep you on top of industry trends