We charge for our work on a points system. We do not charge by the hour or by the day. This means that clients are paying for results and tangible deliverables not for effort or time. This article explains how ‘points pricing’ works and what it means for our clients.
Tag Archives | Business
It’s hard keeping up with the latest in marketing. Listen on the go to these podcasts for copywriters and marketers and stay one step ahead.
If using Pinterest as a marketing tool feels like chaos waiting to happen, we give you guidance on the best way to approach the platform.
Persuasive words are a copywriter’s bread and butter, but what gives them their power? We poke around the brain and explore persuasion.
Rory Sutherland’s best marketing advice? Be a punk bee. There’s wisdom and wit aplenty in the 5 best marketing advice videos of all time.
What can a cat tell us about marketing? A lot, apparently. We look at the marketing lessons of Tama, the famous Japanese stationmaster cat.
A guest post from our friends at CWL Systems talks us through 13 essential tech foundations for growth, efficiency and productivity.
Like background radiation and beards, content is everywhere. But you can cut through the din. Avoid these mistakes and start content marketing smarter.
I interviewed Articulate’s Matthew and Clare to find out what copywriting means to them and discuss inspiration, favourite books and all things copy.
You might know what copywriters do, but who are they? Lonely alcoholics? Failed novelists? We profile five famous copywriters to find out.