Persuasive words are a copywriter’s bread and butter, but what gives them their power? We poke around the brain and explore persuasion.
Tag Archives | Business
Rory Sutherland’s best marketing advice? Be a punk bee. There’s wisdom and wit aplenty in the 5 best marketing advice videos of all time.
What can a cat tell us about marketing? A lot, apparently. We look at the marketing lessons of Tama, the famous Japanese stationmaster cat.
A guest post from our friends at CWL Systems talks us through 13 essential tech foundations for growth, efficiency and productivity.
Like background radiation and beards, content is everywhere. But you can cut through the din. Avoid these mistakes and start content marketing smarter.
I interviewed Articulate’s Matthew and Clare to find out what copywriting means to them and discuss inspiration, favourite books and all things copy.
You might know what copywriters do, but who are they? Lonely alcoholics? Failed novelists? We profile five famous copywriters to find out.
The customer is not always right. Brands with authenticity take a stand, stick to their guns and recognise that they will never appeal to all.
A/B testing is cheap, simple and can boost your conversion rate by up to 300 percent. So what are you waiting for? We’ll have you A/B testing in ten minutes.
How do you balance the efficiency of automated email campaigns with the need to keep your emails human and enticing? Easy: write extraordinary emails.