The customer is not always right. Brands with authenticity take a stand, stick to their guns and recognise that they will never appeal to all.
Tag Archives | Branding
If you don’t know how to use hashtags, they can backfire horribly. But used intelligently, they can attract new leads and keep you on top of industry trends
Cheap content will hurt your marketing, undermine your SEO and alienate readers. Read about Google’s quality guidelines and the high price of cheap copy.
Brand strength takes a long time to build, but only seconds to tear down. Find out why the little things play a vital role in keeping your brand strong.
Technology doesn’t evoke feelings. People rarely care either way. That’s why the secret to selling technology is not to talk about technology at all.
Ever wondered what to do with a bad review? Simple: find the silver lining and turn it into a positive marketing opportunity with these seven steps.
Social media success looks better than you think. Find out how, in just 6 hours a week, you can increase leads, create business partnerships and more.
2015’s Business Superbrands were announced on March 2nd: catch up with the highlights reel here and discover what the results tell us about B2B marketing.
As a copywriter, ‘what do you do?’ is always followed by ‘so, what does a copywriter do?’ So I decided to lay it out once and for all: this is what we do.
Articulate refactored its company culture in 2014. Here’s how we did it and why you should too.