Brand guidelines ensure that all your marketing efforts work towards the same goal: creating brand recognition among potential and existing customers
Tag Archives | Branding
Learn from your competitors, rather than battling them, and it will help you avoid their mistakes in developing your own unique selling point.
What is ‘marketing mojo’? How do you find it and how do you sustain it? Learn to be brave, create emotional connections and win the love of your customers.
In the spirit of the season we’re celebrating our favourite digital marketing campaigns from this year.
Talking about yourself is tough, but you need to do it well on social media to get noticed. Here’s how to write personal social media bios that will help you stand out.
Emojis are no longer strictly for text messages. So, what are the guidelines of emojis for copywriters when it comes to marketing content?
If using Pinterest as a marketing tool feels like chaos waiting to happen, we give you guidance on the best way to approach the platform.
A key rule of content marketing is don’t talk about yourself, so how do you go about writing an About Us page? Find out in our article.
Rory Sutherland’s best marketing advice? Be a punk bee. There’s wisdom and wit aplenty in the 5 best marketing advice videos of all time.
Building a strong brand means not only strengthening the bonds between brand and buyer, but also buyer and buyer in your brand community.