Rory Sutherland’s best marketing advice? Be a punk bee. There’s wisdom and wit aplenty in the 5 best marketing advice videos of all time.
Tag Archives | Branding
Building a strong brand means not only strengthening the bonds between brand and buyer, but also buyer and buyer in your brand community.
What can a cat tell us about marketing? A lot, apparently. We look at the marketing lessons of Tama, the famous Japanese stationmaster cat.
Brands aren’t built on facts and statistics alone. Connecting with customers means understanding and deploying the power of stories in marketing.
The customer is not always right. Brands with authenticity take a stand, stick to their guns and recognise that they will never appeal to all.
If you don’t know how to use hashtags, they can backfire horribly. But used intelligently, they can attract new leads and keep you on top of industry trends
Cheap content will hurt your marketing, undermine your SEO and alienate readers. Read about Google’s quality guidelines and the high price of cheap copy.
Brand strength takes a long time to build, but only seconds to tear down. Find out why the little things play a vital role in keeping your brand strong.
Technology doesn’t evoke feelings. People rarely care either way. That’s why the secret to selling technology is not to talk about technology at all.
Ever wondered what to do with a bad review? Simple: find the silver lining and turn it into a positive marketing opportunity with these seven steps.