Emojis are no longer strictly for text messages. So, what are the guidelines of emojis for copywriters when it comes to marketing content?
Tag Archives | Branding
If using Pinterest as a marketing tool feels like chaos waiting to happen, we give you guidance on the best way to approach the platform.
A key rule of content marketing is don’t talk about yourself, so how do you go about writing an About Us page? Find out in our article.
Rory Sutherland’s best marketing advice? Be a punk bee. There’s wisdom and wit aplenty in the 5 best marketing advice videos of all time.
Building a strong brand means not only strengthening the bonds between brand and buyer, but also buyer and buyer in your brand community.
What can a cat tell us about marketing? A lot, apparently. We look at the marketing lessons of Tama, the famous Japanese stationmaster cat.
Brands aren’t built on facts and statistics alone. Connecting with customers means understanding and deploying the power of stories in marketing.
The customer is not always right. Brands with authenticity take a stand, stick to their guns and recognise that they will never appeal to all.
If you don’t know how to use hashtags, they can backfire horribly. But used intelligently, they can attract new leads and keep you on top of industry trends
Cheap content will hurt your marketing, undermine your SEO and alienate readers. Read about Google’s quality guidelines and the high price of cheap copy.