Content is important for SEO, right? Yes. The more content the better, right? Yes. But not just any content. And not at any price. Cheap content could be killing your brand, destroying your search engine ranking and annoying your customers. Read this article to find out more about Google’s quality guidelines and the marketing and […]
Tag Archives | Branding
Brand strength takes a long time to build, but only seconds to tear down. Find out why the little things play a vital role in keeping your brand strong.
Technology doesn’t evoke feelings. People rarely care either way. That’s why the secret to selling technology is not to talk about technology at all.
Ever wondered what to do with a bad review? Simple: find the silver lining and turn it into a positive marketing opportunity with these seven steps.
Social media success looks better than you think. Find out how, in just 6 hours a week, you can increase leads, create business partnerships and more.
2015’s Business Superbrands were announced on March 2nd: catch up with the highlights reel here and discover what the results tell us about B2B marketing.
As a copywriter, ‘what do you do?’ is always followed by ‘so, what does a copywriter do?’ So I decided to lay it out once and for all: this is what we do.
Articulate refactored its company culture in 2014. Here’s how we did it and why you should too.
Lists of features don’t sell. Surprising, specific stories do. Discover why stories work and how to turn your unique selling points into successful stories.
Marketing professionals need professional writers. We’re more than word monkeys: we get inside your buyers’ heads and deliver content they want to read.