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Content marketing: how to calculate the ROI

This free white paper (PDF) reveals that per dollar, content marketing produces three times more leads for large companies, but you’ve got to stick at it and get good content. They break down the costs and expected returns and put give some hard numbers to help you calculate ROI. It’s an interesting read and I […]

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Essential SEO tip for writers: How to configure Google Authorship to get your byline in search results

If you are a blogger or a journalist, check out Google Authorship. It’s a way to link your articles with your Google+ profile so that your profile gets included in Google search and people can find other articles by you. It also gives you analytics for your content in search. On the face of it, […]

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