Content marketing guides and other resources

Featured resource

The essential website specification template

Use this template to effectively communicate everything you need an agency to know about your new website specifications.

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Interactive content

Use these templates, tools and clickable checklists

The High-Performance Marketing Scorecard how good is your marketing

The High-performance Marketing Scorecard

Digital Customer Journey Template

Digital Customer Journey map [template]

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The B2B Brand Differentiator

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Marketing strategy foundations lessons

digital marketing lessons

Digital marketing lessons

Content campaign template

Content campaign template

The inbound sales playbook

The inbound sales playbook

Marketing maturity matrix

Get your Marketing Maturity score

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SEO checklist: your guide to perfect on-page SEO

Your ultimate briefing checklist

Your ultimate briefing checklist

White papers

Download thought leadership white papers and ebooks

Sales software buyer's guide: HubSpot Sales Hub

Sales software buyer's guide: HubSpot Sales Hub

Marketing software buyer's guide: HubSpot Marketing Hub

Marketing software buyer's guide: HubSpot Marketing Hub

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5 of the best B2B FinTech websites + FREE interactive checklist

How to choose a HubSpot agency for your new website

How to choose a HubSpot agency for your new website

Every step it takes to build awesome B2B landing pages

Every step it takes to build awesome B2B landing pages

10-minute guide to inbound content marketing for tech

10-minute guide to inbound content marketing for tech

The complete guide to website marketing

The complete guide to website marketing

Essential Business Grammar Guide

Essential business grammar guide

Beginner's guide to Growth-driven design

Beginner's guide to Growth-driven design

The ultimate guide to persuasive writing

The ultimate guide to persuasive writing

The beginner's guide to social media marketing

The beginner's guide to social media marketing

Blog guides

Discover the ultimate guide to ultimate guides

What is a Difference Engine? The power of brand differentiation

What is a Difference Engine? The power of brand differentiation

What does a copywriter do? Your content marketing guide

What does a copywriter do? Your content marketing guide

website optimisation guide

How to use website optimisation to make the best first impression

 
101 B2B Lead Generation tips for inbound marketing

101 B2B Lead Generation tips for inbound marketing

Lean marketing: Good marketing in bad times

Lean marketing: Good marketing in bad times

300+ best tools and resources for working from home

300+ best tools and resources for working from home

93 Homeworking business statistics (from credible sources)

93 Homeworking business statistics (from credible sources)

The ultimate SEO guide for B2B technology companies

The ultimate SEO guide for B2B technology companies

 
How to use Pay-Per-Click Advertising to get more B2B customers

How to use Pay-Per-Click Advertising to get more B2B customers

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Why accessibility is crucial for website design

Why accessibility is crucial for website design

Uncover the importance of inclusivity, compliance with regulations, and the benefits of simple,...

14 template ideas for your marketing and sales playbooks

14 template ideas for your marketing and sales playbooks

Learn how playbooks and templates can optimise your marketing and sales processes, improve...

10 must-have B2B marketing channels beyond your website

10 must-have B2B marketing channels beyond your website

These are the top marketing channels, from email to social media, to promote your B2B business and...

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